Expert support, industry connections, and a community that actually gets it. From £35 a month.
For ambitious independent jewellery designers building stand-out brands
Winner of the 2026 Service Supplier of the Year at the Retail Jeweller Awards
You’re already doing the work…
Creating, posting, pricing, photographing, emailing - you're doing all of it. But when you're running a jewellery business on your own, it's easy to spend a lot of energy without knowing whether you're moving in the right direction.
The designers who build lasting brands aren't necessarily more talented than those who don't. They just have a clearer point of view, stronger positioning, and the right people around them who know the industry inside out.
That's what GoldDust is here to give you.
Authentic, not generic.
In 2026, the most successful jewellery brands are built on authenticity. Designs are imbued with meaning, collections strategically planned yet highly coveted. Their dream customers enter their worlds and want everything in it.
That clarity doesn't happen by accident - it comes from understanding what makes your work genuinely distinctive and building every decision around that.
FREE GUIDES: HOW TO GROW YOUR JEWELLERY BUSINESS
Built on a decade of watching what actually sells, and why…
Over the past decade building The Cut London into an award-winning jewellery platform, I’ve worked closely with exceptional independent designers and watched which brands grow year on year.
The ones that moved from fashion into fine, carved out defined positions and built lasting recognition all shared the same foundations: a strong point of view, clear positioning, coherent collections and consistent presentation.
Their success wasn’t accidental. It came from understanding what they stood for and building every decision around it.
At the same time, I saw talented jewellers with beautiful work struggle because their brands lacked clarity, a point of view, and strategy. The raw creativity was there, but the commercial foundation wasn’t.
No more second guessing. This is the moment you start moving forward with clarity, focus, and structure.
THE MEMBERSHIP
What’s inside the Collective
-
Every month, one of the jewellery industry's best minds joins for a live lesson - from PRs and journalists to photographers, buyers, and marketing specialists. Sessions are always recorded if you can't make it live.
-
A weekly live Q&A where you can ask anything specific to your business. Real answers, not generic advice. You also get a 1:1 trouble-shooting call you can use whenever you need it most.
-
A private WhatsApp group of independent jewellers at every stage, where no question is too small or too "silly". People share contacts, celebrate each other's wins, and give honest feedback. It's the industry's best-kept secret.
-
Contracts for bespoke commissions. T&Cs for wholesale. Line sheet designs. Pricing frameworks. All ready to copy and customise - so admin takes less of your time and headspace.
-
Curated lists of jewellery journalists, buyers, boutiques, photographers and editors - and introductions where we know it's the right fit. No gatekeeping.
Over 40 Jewellery Experts and counting…
Meet some of our past Guest Speakers
Javier Goggins, Director at GOLDRUSH & Jewellery Branding Expert
Rosie Lillis, Jewellery PR
Harriet Scott, Head of Goldsmiths Fair
Darren Hildrow, Founder of Nouvelle Box
Archana Thani, Global Jewellery Trend Forecaster & Journalist
Keira Wraae Stewart, Founder and Buyer of Jewellery Boutique Aetla
Lezlie Bailey, Jewellery Consultant
Liz Olver, Range Planning
Laura Vann, Jewellery Designer
Bee Dohnt, SEO Expert
Ellis Mhairi Cameron, Jewellery Designer
Amy Wilson, Jewellery PR
Why I founded GoldDust
I'm Kate Baxter - an award-winning London-based jewellery designer, consultant, and founder of The Cut London, a fine jewellery platform curating the ultimate engagement rings and jewellery from a selection of the most coveted jewellers.
Whilst running The Cut London, I received hundreds of emails from jewellers wanting me to showcase their work.
I said ‘no’ 99% of the time - not because they weren’t good designers, but because they didn’t have everything quite there yet to really stand out.
I knew that with stronger foundations, a clear strategy, introductions made to the right people or the right systems in place, these jewellers could transform their brand into something great.
WHAT GOLDDUST MEMBERS ARE SAYING…
“The GoldDust membership has really helped get back on track after taking some time away when I had my daughter. The practical advice and resources have given me a clearer idea of what to prioritise, while the workshops have helped me think more seriously about my design, brand and where I want to take the business next. I also love being able to ask Kate anything! I’m so pleased I joined!!”