Expert insights, invaluable guidance and all the trade secrets you need to stand out in the saturated jewellery market

THE FUTURE OF INDEPENDENT JEWELLERY LIES IN AUTHENTICITY

Hundreds of new jewellery brands are launching every year, and the market is saturated.

Building a distinctive, cohesive brand is the only way to cut through, with original, desirable products, imagery that works hard and connects with your customer, and all your assets ready and waiting for press and public alike.

With a mix of incredible industry insiders and jewellery experts, The GoldDust Masterclass and Membership programme takes you through these crucial elements step-by-step, helping you to build an authentic, exciting jewellery brand with signature details and coveted pieces that mean clients can’t wait to see what you launch next.

MEET YOUR MENTOR

KATE BAXTER

My jewellery industry expertise is unique and comes from working on both the 'inside' of the industry - designing jewellery for global brands, and the 'outside' - running a luxury e-commerce multi brand platform where I have garnered years of knowledge understanding what it takes for clients to connect with a brand and spend money.

I launched GoldDust to bring together both of these worlds with a unique combination of insider expertise and jewellery industry insights, using real life business examples and customer intel.

I believe in opening up the world of jewellery; bringing together all the different experts of the industry to bring independent jewellery brands the knowledge and expertise they need to grow and thrive in this competitive market.

WHAT SETS US APART

  • FEWER THINGS. MORE MEANING

    Does the world really need another jewellery brand? Do we need more ‘stuff’ to buy? The question we always ask is what are you bringing to the market that is new.

    GoldDust helps you to hone in on what your brand is really about, asking why people should care about it, and how it is different from the mass of cookie-cutter designs that are already out there.

  • SHARING THE KNOWLEDGE

    The world of jewellery can feel hard to break into - closed doors, secretive supply chains, and unanswered emails.

    GoldDust brings together professionals from across the world of jewellery, giving you access to leading experts in their field - whether that’s jewellery photographers, journalists, branding designers or sample-makers - we’re here to demystify and start the conversation.

  • LIVE & DIRECT

    Whatever GoldDust course you choose, you can learn live in real time.

    Whether you have a specific question for Kate or one of the guest speakers, need feedback on a design, or even a recommendation of a hand-model or web designer, there is always time set aside for questions (and answers).

“I started GoldDust to help independent jewellers stand out: the market is full of cookie-cutter designs, boring imagery and brands that all look the same. Understanding how to make customers care about what you’ve designed is one of the hardest parts of running a creative business.”

JOIN THE MEMBERSHIP NOW

JOIN THE MEMBERSHIP NOW

HERE’S ALL THE WAYS WE CAN WORK TOGETHER