THE GOLDDUST BLOG

Welcome to the GoldDust Blog: Jewellery business tips and ideas for your jewellery brand

Kate Baxter Kate Baxter

The Power of being Bold

As anyone who has completed my 6-Week GoldDust Masterclass will know, I am a huge believer in the power of being bold in design. I champion impactful, original and bold design choices, particularly when starting out, and Week 4 of my signature course underlines with an entire module on ‘The Power of the Showstopper.’

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Kate Baxter Kate Baxter

Why one famous jeweller relies on her email list for sales more than any other channel

I met with a very well known British fine jewellery designer last week at the Goldsmiths’ Fair in London. We discussed all things jewellery business as usual, and she mentioned how tough she was finding Instagram engagement, despite having around 100k followers. The eyes just weren’t on her content - content that she had spent precious time creating and posting - and engagement was low as a result.

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Kate Baxter Kate Baxter

Paris Fashion Week Jewellery Showrooms

Paris Fashion Week is now the European hub of the jewellery buying season, with hundreds of established and up and coming jewellery brands gathering at the various showrooms to meet potential buyers and stockists face to face.

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Kate Baxter Kate Baxter

The Lab grown vs Mined Diamond Debate

Are lab grown diamonds more ethical than natural, mined diamonds? Why are they in such high demand from millennials and Gen Z shoppers? We discuss this and more in the inaugural GoldDust Roundtable Debate.

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Kate Baxter Kate Baxter

London: New Packaging Tradeshow in September

Sourcing jewellery packaging is not easy. Visiting a tradeshow can often answer all your packaging questions in one day, so is the new Packaging Week at ExCel this September worth a visit?

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Kate Baxter Kate Baxter

How Pinterest can increase your brand awareness and sales

Find out how you can use Pinterest to grow your jewellery brand - improving traffic to your website, increasing sales and growing jewellery brand awareness. It’s one of the BEST social media platforms for jewellery designers, and our Guest Speaker will explain why.

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Kate Baxter Kate Baxter

Spring Clean your website and increase traffic

Worried about low traffic to your website? This Masterclass offers simple tips and hacks to increase visitors and convert sales. Learn what all the best selling jewellery brands do to optimise their website and get their customers to check-out and buy.

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Kate Baxter Kate Baxter

How I plan a jewellery photoshoot

How I plan a jewellery photoshoot. I'm planning two photoshoots for next month; so I've shared my step-by-step process leading up to shoot day.

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