Conversations on the Business of Jewellery
The GoldDust Podcast
Every episode I sit down with a jewellery designer or industry insider and ask the things people don’t usually say out loud. How they got their first stockist. What they got wrong. What it cost them to stay independent, and whether they’d do it the same way again.
If you’re building your own jewellery brand, these are the conversations I wish I could have had at the start.
Latest episode
EPISODE 6 · HATTIE RICKARDS
NO E-COMMERCE, NO SHOWROOM. HOW TO BUILD A CULT JEWELLERY BRAND
Hattie has made more than 2,000 bespoke pieces in 15 years without an online shop, a showroom or a wholesale account. We talk about building a recognisable signature when every piece is unique, why the bespoke experience matters as much as the finished piece, and why she put her money into physical collections rather than PR.
All episodes
EPISODE 6 · HATTIE RICKARDS
NO E-COMMERCE, NO SHOWROOM. HOW TO BUILD A CULT JEWELLERY BRAND
Hattie has made over 2,000 bespoke pieces without an online shop, showroom or wholesale. We talk about signature design, standing behind your prices and why she chose collections over PR.
EPISODE 4 · SUSANNAH KING
FROM VIRAL TIKTOKS TO A LONDON BOUTIQUE
Susannah grew an international bespoke business by filming herself at the bench. We talk about what turned millions of views into paying customers, and why she never planned any of it.
EPISODE 2 · POLLY WALES
BUILDING A CAREER ON IMPERFECTION
Polly invented cast not set, moved her whole team to LA and cut 60 wholesale accounts after COVID. A conversation about doing things your own way and making it pay.
EPISODE 5 · LAURA VANN
GROWING A DEMI-FINE JEWELLERY BRAND WITHOUT PAID ADVERTISING
Laura built one of Britain's best-known independent demi-fine brands, stocked in Liberty, Selfridges, Harvey Nichols and Fortnum & Mason, without throwing money at Meta or Google ads.
EPISODE 3 · RACHEL BOSTON
SHARED BENCH TO REDCHURCH STREET, WITH NO INVESTMENT
Thirteen years, a team of fifteen and a waiting list for bespoke engagement rings. Rachel on leaving wholesale, opening a showroom and pricing through the gold crisis.
EPISODE 1 · HANNAH MARTIN
THE REALITIES OF BEING THE NAME BEHIND THE BRAND
Twenty years, no investors and no compromises. Hannah on her character-led design process, refusing the word bridal, and the cashflow mistakes she won’t make again.
About the host
I'm Kate Baxter. I spent over a decade running The Cut London, choosing which independent jewellers to showcase and watching what happened to their businesses afterwards. GoldDust is where I share what I learned, and this podcast is where you hear it from the designers themselves.
Join GoldDust Collective
If these conversations are useful, GoldDust Collective is where they keep going. Monthly workshops with people from inside the industry, live Q&As with me, and a WhatsApp group of independent jewellers who get it. Join from £35 a month.