The GoldDust Collective
THE monthly membership for ambitious independent jewellery designers
Monthly access to industry experts 💎 Make contacts in the jewellery world 💎 Connect with other jewellery designers and brands 💎
Monthly access to industry experts 💎 Make contacts in the jewellery world 💎 Connect with other jewellery designers and brands 💎
WHY I STARTED THE GOLDDUST COLLECTIVE
It’s tough out there.
The daily juggle of running an independent jewellery brand is not easy; knowing what to prioritise, what to outsource, when to hire someone, which suppliers to use, what apps to buy. Even researching the different parts all businesses need to grow: social media, photography, packaging, sourcing ethical gemstones…it all takes time.
I started The GoldDust Collective to help independent jewellers focus on what really makes a difference when running a jewellery business - by bringing the knowledge of industry experts, contacts and connections in the jewellery world, and sharing this information with my community.
Do you feel like this running your jewellery business…
Overwhelmed by all the different elements you need to do run a jewellery brand
Confused as to what you should prioritise in your business and what really matters to the customer?
Frustrated with the lack of response from press and journalists?
Worried about the investment in new designs / new imagery / a new website and whether it's worth it?
Disappointed that your designs aren't selling?
Unsure about how to approach the lucrative Bridal and Engagement Ring market?
We’ll help you to
✓ GET SOME CLARITY: in what to prioritise & in what really makes a difference
✓ Understand what the customer needs to see in terms of design and branding in order to purchase
✓ Know what to write to get responses from the jewellery Press & PR
✓ Connect to experts to keep on top of where the industry is headed
✓ Keep your website and social channels looking good and maximising sales
✓ Manage and grow your bespoke business with ease and confidence
What’s included in the Membership:
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Monthly Masterclasses
Live monthly Masterclasses hosted by Kate, with the jewellery industry’s biggest and best experts (with time to ask the expert anything!)
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Live Q&As with Kate
Live and informal monthly Q&As with Kate, answering all your questions on the month’s topic and more
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Industry Contact Lists
Want to contact the press about your new Collection but don’t have hours to spend trawling the web? Our exclusive contact lists include UK Jewellery Buyers, international press, editors and PRs, recommended workshops & suppliers and more
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1:1 Trouble-Shooting sessions
A 30-min 1:1 drop-in chat with Kate in person (if London based. virtually if not) where you can pick my brains on any ideas, issues or brick-walls you’re facing in your jewellery business!
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Signature Masterclass Access
Anytime access to my Signature Masterclasses including ‘How to build a jewellery brand’ featuring a very successful independent brand as a case study
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Private WhatsApp Community Chat
Quick questions answered, resources shared and on the spot advice in our members-only WhatsApp group chat
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Access to exclusive T's&C's templates
Wording for Bespoke Project T’s&C’s, Quotation documents and Order Confirmations
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Seasonal in-person Meet-Ups
Meet members of the jewellery community in our seasonal social events hosted by Kate in London
UPCOMING MEMBERS’ EVENTS
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Building an Independent Jewellery Brand
Join jewellery brand and design strategist Katie Rowland (Astley Clarke, Swarovski, Lark & Berry, Edge of Ember, Signet) as we discuss just HOW to grow your sales in this vastly saturated jewellery market. From her beginnings as a jewellery designer who ran her own successful brand over 10 years ago, to a renown consultant developing product, strategy and sales for jewellery businesses worldwide, Katie is a big believer in the HOLISTIC approach to growing your independent jewellery brand.
The strategies she develops to grow jewellery brand sales and why they work | How DATA is the best way to help you make the right decisions (and save money) | Meta ads VS boosting posts - the pitfalls and pros of using social media for jewellers | How your DIFFERENCES from the bigger brands can give you an advantage | Designing for STOCKISTS vs direct to customer
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GOLDDUST SPRING SOCIAL
Join me for the first GoldDust Collective Spring Social in May!
Meet with fellow ambitious independent jewelery designers and makers for drinks and jewellery chats.
Save the date!
Venue TBC
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PACKAGING UNFOLDED
REPLAY AVAILABLE NOW
A packaging 101 for jewellery designers and brands of all levels: Meet packaging expert Jessica Au, who works alongside brands to help them find what they need in the complex and overwhelming world of packaging. Understand how to source ethically made, low order quantity jewellery packaging in the UK, and why sourcing abroad is sometimes the best option.
Jess will be revealing her top tips on liaising with suppliers, finding the ‘best’ ones, and tips to make it as affordable and sustainable for your small jewellery business without compromising on quality.
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OPTIMISING YOUR WEBSITE FOR SALES
REPLAY AVAILABLE NOW
Join jewellery Commercial Director Diane Jeer (ex Shaun Leane, Rachel Jackson and Not on the High Street) in an in-depth look into how you can optimise ou jewllry website for maximum sales conversions.
From the optimum image type and style, including the right words and sentances in your copy for SEO, to the crucial importance of a successful navigation (spoiler: it’s EVERYTHING) we go through all the things you can do yousef to ensure visitors convert to customers.
SIGN-UP NOW
SIGN-UP NOW
JOIN NOW
JOIN NOW
HAPPY CLIENTS
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I just want to say a huge thank you for everything you taught on your GoldDust course and for all of the wonderful guest speakers. I knew the course would be brilliant but it really did exceed my expectations and I’ve taken away so much more than I imagined
Naomi L, GoldDust Cohort 2023
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Everything we covered would be so beneficial for every jeweller to check in with at least once a year. After completing the GoldDust Masterclass I felt like I had a better understanding of where I would like to sit and how to relay that through both my designs and every element of communication in order to put me in a better position to reach my customer.
GoldDust Masterclass participant 2022
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GoldDust has given me the confidence to action some big changes in my business. It helped so much hearing more about the fine jewellery market from someone inside it and it's really helped demystify it for me and make it a loss less intimidating
GoldDust Masterclass participant 2022
The GoldDust Collective FAQs
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Whether you’re a new graduate, ten years into your business or are still at the planning stage, the Collective brings expertise and motivation each month to inject growth and ideas into your jewellery brand.
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There are 2 live sessions a month, connected over Zoom.
The Members’ Masterclass happens once a month, usually on a week day between 12:30-1:30pm.
The Q&A’s with Kate also happen once a month on a Friday, between 12:30pm and 1:30pm.
ALL sessions are always recorded and the replay is available to watch at any time
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The cost is £39 a month and you can cancel any time!
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The GoldDust Collective is an on-going monthly membership course for independent jewellers, with topics spread out over the year helping you stay motivated and to keep learning from a broad spectrum of the jewellery industry.
The GoldDust Masterclass is a highly focused 6 week course with 6 specific areas of learning. Currently the Masterclass is not running live until 2025, but a recorded version will be available soon to buy
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You can cancel your membership at any time through your member account on the website.
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Yes - but don’t worry if you can’t make it, all sessions are recorded and the replays are available on the same day