explore the ways to GROW YOUR JEWELLERY BUSINESS & connect with your dream customer
MASTERCLASSES, MEMBERSHIP AND 1:1 JEWELLERY INDUSTRY INSIDER EXPERTISE
Running an independent jewellery business can feel overwhelming, knowing what to prioritise amongst the many elements necessary to succeed.
Does this sound like you?
✓ Overwhelmed by all the different elements you need to do run a jewellery brand
✓ Confused as to what you should prioritise in your business and what really matters to the customer?
✓ Frustrated with the lack of response from press and journalists?
✓ Worried about the investment in new designs / new imagery / a new website and whether it's worth it?
✓ Disappointed that your designs aren't selling?
✓ Unsure about how to approach the lucrative Bridal and Engagement Ring market?
GOLDDUST OPTIONS
o1
GoldDust Masterclass
The 6-week Masterclass to transform and revitalise your jewellery business. Running live on Zoom and watch again on-demand in 2-hour long sessions.
o2
GoldDust Collective
A jewellery business monthly membership featuring live workshops, interviews and crucial industry knowledge every month.
o3
1:1 Personal Consulting
Meet face-to-face with GoldDust Founder for personalised feedback, strategy and advice for your jewellery business.
01: ESSENTIAL JEWELLERY BUSINESS SUPERCHARGE
THE GOLDDUST MASTERCLASS
The GoldDust Masterclass is a highly focused, dynamic 6-week course for independent jewellers, sharing all the industry insider secrets and expertise you need to grow a distinctive and desirable jewellery brand.
During 6 weekly sessions based around the 6 key areas of a creative business, I share the key elements needed to grow a coveted and distinctive jewellery brand from the foundations up: from understanding the importance of a signature style, creating a covetable and exciting ‘feel’ to your brand, what kind of imagery and content you need to sell your designs, and knowing what (and what not) to say in your press releases. And so much more.
02: SUPPORTIVE, EXPERT-LED MOTIVATION
THE GOLDDUST COLLECTIVE
The struggle of running an independent jewellery brand is real.
The GoldDust Collective is a Monthly Membership that brings support, expert industry knowledge and business motivation to keep your brand on track.
Covering a different topic each month, we'll speak to leading experts to help demystify the parts of the industry that you don't have time to research; from redesigning your website and creating a luxury feel to your brand, attracting more bespoke clients, finding the best photographer and organising a jewellery photoshoot, to sourcing materials, pricing structures, and growing your social media channels.
03: PERSONAL & FACE TO FACE
1:1 CONSULTING
Sometimes you need the time and space to dissect your business face-to-face with an expert.
Spend time with Kate - in person if London based, otherwise via Zoom - discussing the most important issues you’re facing with your jewellery brand, identifying areas you need to develop and improve, and discussing strategy and new ideas. All consultations include a written Brand Document with ideas, recommendations and a plan going forward.
Which course option is for me?
We recommend completing the GoldDust Masterclass before joining the Membership, as the foundations and key messages learnt in that training are a must for all jewellery business owners.
The monthly Membership is an on-going, interactive experience where we will cover different topics each month, and speaking to special guest experts in the field live via Zoom, helping you to gain specific and relevant knowledge from the very best in the industry.
If you’re still not sure, drop Kate an email to discuss your options.
Case study
The power of insider knowledge & expertise.
‘As my brand is very new I found it very confusing how a designer is meant to attract a customer base and grow. Understanding what a signature style is, and how it can be translated in so many ways across a range of pieces really helped me understand where I need to take my brand. There was so much information in in GoldDust that I see myself referencing my notes and the zoom/ slideshow often over the next few weeks while I try to grow.’