NEWS: Finematter Announce New Partner Terms
New selling structure and subscription format explained
The new Finematter tiers explained
Multi-brand e-commerce jewellery platform Finematter recently announced a new subscription-based model. Moving on from the original one-off fee which included marketing via the newsletter and social channels, plus photography, the new structure has a ‘tiered’ subscription model.
Key takeaways include:
The introduction of 4 new subscription tiers
Starter Tier - for individual jewellers
€52 a month paid annually or €70 paid monthly
29% Commission rate + 3% fee
This includes Unlimited product listings, Unlimited international markets, Automated international pricing, Automated shipping labels, Customs & import/export handling, 48h e-mail helpdesk
Note there is no marketing included in this cheapest Tier option.
Core Tier - up to 3 users
€105 a month paid annually, or €140 paid monthly
17% Commission rate + 3% fee
This includes Unlimited product listings, Unlimited international markets, Automated international pricing, Automated shipping labels, Customs & import/export handling, LIVE e-mail helpdesk
Included Marketing:
Launch in IG stories
Launch in joint newsletter
Quarterly socials feature
Inclusion in gift guides
Plus Tier - up to 5 users
€210 a month paid annually, or €280 paid monthly
10% commission + 3% fee
Everything in Core Tier, plus an account management team.
Included Marketing:
Everything in Core, and:
Quarterly newsletter feature
Newness launch in stories
Preferred placement on-site
Enterprise Tier - unlimited users
€315 a month paid annually, or €420 paid monthly
5% commission + 3% fee
Everything in Plus tiers, plus a dedicated account manager, in-depth analytics and insights, quarterly strategy meeting
Included Marketing:
Everything in Plus, and:
Dedicated digtal marketing mgmt
Dedicated social features
Dedicated newsletter features
These new fees are a shift from the previously accessible entry-fees to the site, and with a large and increasing number of Finematter partner jewellers it will be harder to stand out, particularly without any marketing support.
Is Finematter for you?
It is always useful to have a retail partner when you are starting out as a new jewellery designer, and the customer reassurance that brings, along with the delivery terms and processes. I would recommend asking for insights overall on how the jewellers are selling by price-point, and consider whether the investment may be better spent on social media budget or elsewhere.
In my opinion, Finematter need to work with new designers in disclosing accurate and transparent insights into traffic, sales and click-through figures in order to help new jewellers make the decision to invest at a time when budgets are tight and every penny counts.