How to grow your Instagram following as an independent jewellery brand

Jewellery is aspirational, which means that people will often have a saved Wishlist, an idea of their ‘dream’ engagement ring, or a Pinterest board of wedding inspiration long before they’ve even got an occasion to buy for (or the budget). Create an aspirational feed that inspires your audience, including not just images of the gemstones and diamonds you use and designs that you make, but also showing related inspiration associated with your brand values that might resonate with your ideal customer.