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Welcome to The GoldDust Collective
A monthly membership for independent jewellery designers - with expertise, inspiration and industry insiders help you grow your business and stay motivated
It’s tough out there.
The daily juggle of running an independent jewellery brand is not easy; knowing what to prioritise, what to outsource, when to hire someone, which suppliers to use, what apps to buy. Even researching the different parts all businesses need to grow: social media, photography, packaging, sourcing ethical gemstones…it all takes time.
The GoldDust Collective is a monthly membership for independent jewellers that focuses on one vital element each month, allowing you to plan your year ahead and take advice from real-life experts, saving you time and money. All for less than the cost of a cup of coffee each day.
Membership Benefits
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Monthly Motivation
Keep your business on track with monthly sessions to boost your motivation, and help your business grow more efficiently
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Industry Expertise
Learn from jewellery industry experts and submit your questions for them to answer - from photographers and manufactures, to jewellery editors and designers
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Affordable Coaching
Join the GoldDust Collective community for less than the price of a cup of coffee each day
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Live Monthly Q&A
Each month Kate hosts an open Q&A where you can ask her anything jewellery business related
EXAMPLE MONTHLY MEMBERSHIP TOPICS
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STREAMLINGING THE SAMPLING PROCESS
Featuring an interview with a top jewellery manufacturing company based in the UK, Kate will be uncovering all the tricky issues related to getting your pieces made. From using non-precious materials for samples, usual minimum orders from manufacturers, and finding bench jewellers for bespoke work, to knowing when it’s time to outsource production and stop doing it all yourself.
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PHOTOGRAPHING YOUR JEWELLERY
Hear from a top jewellery photographer who has snapped everyone from high-jeweller brands to small independents on what makes a great shot. Understand the basic costs of organising a shoot, whether you need a studio or not, and discuss everything you need to organise for a successful shoot, with a professional photographer or at home.
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SELLING NON-FINE JEWELLERY
Kate interviews a leading fashion-fine jewellery designer on their journey to success with their brand, learning what to focus on when selling in volume rather than one-of-a-kind pieces. We’ll gain insider knowledge on what it takes to scale your jewellery business, and which tools make for the most profitable progress.
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BRANDING AND WEB DESIGN
Kate speaks to a graphic designer who has created beautiful websites and branding for multiple jewellery businesses. Find out what you can do yourself to make your brand feel more high-end, what a design expert can bring to your brand, and how to find a great one.
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ALL ABOUT PACKAGING
Bespoke jewellery packaging vs off-the-shelf? Kate speaks to leading packaging companies to find out all the intel for jewellery designers - from completely bespoke, to customising basic off the shelf options, including everything you need to know about foil-blocking, recyclable and recycled, vegan packaging tissue paper, bags and different ways to print your logo.
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PRICING & PROCESS FOR BESPOKE
An open Q&A for all your bespoke questions, this live session will cover everything from bespoke pricing to adding value in the bespoke process. Kate also interviews a prominent bespoke jeweller about how they navigate the complex world of custom jewellery.
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WHOLESALING YOUR JEWELLERY
Kate speaks to a prolific jeweller who sells their work via a number of retailers across the UK and Europe. We’ll find out the pros and cons of wholesaling your jewellery, and learn whether there are instances when it can be more worthwhile than others, as well as knowing the pitfalls.
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PR THAT ACTUALLY WORKS
We analyse the tricky world of press and magazines, and how to get coverage. Exploring the different ways of getting in touch with the press, Kate speaks to a jewellery PR specialist about how to successfully manage your own PR in-house and get results.
HAPPY CLIENTS
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I just want to say a huge thank you for everything you taught on your GoldDust course and for all of the wonderful guest speakers. I knew the course would be brilliant but it really did exceed my expectations and I’ve taken away so much more than I imagined
Naomi L, GoldDust Cohort 2023
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Everything we covered would be so beneficial for every jeweller to check in with at least once a year. After completing the GoldDust Masterclass I felt like I had a better understanding of where I would like to sit and how to relay that through both my designs and every element of communication in order to put me in a better position to reach my customer.
GoldDust Masterclass participant 2022
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GoldDust has given me the confidence to action some big changes in my business. It helped so much hearing more about the fine jewellery market from someone inside it and it's really helped demystify it for me and make it a loss less intimidating
GoldDust Masterclass participant 2022