How to grow an independent jewellery brand
Masterclass: Building an Independent Jewellery Brand
WEDNESDAY MAY 8th 2024: Join jewellery brand and design strategist Katie Rowland (Astley Clarke, Swarovski, Lark & Berry, Edge of Ember, Signet) as we discuss just HOW to grow your sales in this vastly saturated jewellery market. From her beginnings as a jewellery designer who ran her own successful brand over 10 years ago, to a renown consultant developing product, strategy and sales for jewellery businesses worldwide, Katie is a big believer in the HOLISTIC approach to growing your independent jewellery brand.
The strategies she develops to grow jewellery brand sales and why they work | How DATA is the best way to help you make the right decisions (and save money) | Meta ads VS boosting posts - the pitfalls and pros of using social media for jewellers | How your DIFFERENCES from the bigger brands can give you an advantage | Designing for STOCKISTS vs direct to customer.
This jewellery business masterclass is essential viewing for all independent jewellery designers and business owners. If you’re looking to grow your jewellery sales, boost your business skills and learn from an incredible expert Guest Speaker, join us now:
The GoldDust Collective Spring Social
THURSDAY MAY 17TH: Get to know other independent jewellery designers and brand owners in our London based jewellery meet-up this Spring. Open to all GoldDust Collective members, the GoldDust Spring Social will be a relaxed, fun get together where you can chat and meet other jewellery designers.
How to source the best Jewellery Packaging for your Jewellery Brand
WATCH REPLAY: PACKAGING UNFOLDED
A packaging 101 for jewellery designers and brands of all levels: Meet packaging expert Jessica Au, who works alongside brands to help them find what they need in the complex and overwhelming world of packaging. Understand how to source ethically made, low order quantity jewellery packaging in the UK, and why sourcing abroad is sometimes the best option.
Jess will be revealing her top tips on liaising with suppliers, her no. 1 ‘go-to’ bespoke packaging suppliers in the UK for short runs and no minimum order quantities, and tips to make it as affordable and sustainable for your small jewellery business without compromising on quality.
Optimising your jewellery website for sales
REPLAY AVAILABLE NOW
Join jewellery Commercial Director Diane Jeer (ex Shaun Leane, Rachel Jackson and Not on the High Street) in an in-depth look into how you can optimise ou jewllry website for maximum sales conversions.
From the optimum image type and style, including the right words and sentances in your copy for SEO, to the crucial importance of a successful navigation (spoiler: it’s EVERYTHING) we go through all the things you can do yousef to ensure visitors convert to customers.
Like a ‘spring clean’ for your online jewellery business, this is a must-watch for all independent jewellery designers wanting to make sure they are 100% clear on all things SEO, website navigation and sales conversions to maximise sales online.