What is The GoldDust Collective?

The GoldDust Collective was created as a monthly membership for ambitious independent jewellery designers who want to stand out in the saturated market.

I believe that strong, core foundations are needed in order to grow a brand - and by a ‘brand’ I mean a business that has its own, distinct style, aesthetic and voice, something that is key to ensure longevity in the competitive jewellery market.

Building your core foundations relies on a strong brand, and so that’s where we started for the inaugural GoldDust topic when we launched in September 2023.

September is also one of my favourite times of year - the perfect time to take stock, reassess your business goals and plans, as well as making sure all your visual assets - that’s your website, your social media channels, and everything that comes with them - is ‘on brand’ and ready for the eyes of all the potential customers coming your way in the busy shopping season of December.

Here’s all the information about our inaugural GoldDust Collective Masterclass when we launched in 2023: Building a Jewellery Brand with Guest Speaker Hilary Archer.

The GoldDust Collective Members Masterclass inaugural Masterclass is a LIVE interview with creative brand director Hilary Archer, the brilliant Creative Director who has helped build brands for jewellery businesses such as The Cut London, V by Laura Vann, Alighieri, and By Pariah.

Hilary Archer for By Pariah

Hilary will help explain why you need to make sure your visual identity - that’s all the visual assets mentioned above, basically everything your customer can see of your brand - matches your vision. This in turn helps you reach your target customer and make sales.

This is some of what Hilary will cover during our 1-hour Masterclass:

• What is Branding and how do I apply it to my fine jewellery business?

• The 8 Pillars of a Successful Brand

• How to target your audience - if you try and speak to everyone, you’re heard by no one

• Understanding your market and competition, and showing up with something different

• What to do if your product is similar to other jewellers’? How to differentiate your offering

• How to create a brand personality and speak to your specific target audience

• Why your brand name and tagline is a strategic tool to communicate your difference

• Ways to develop a visual identity to suit every budget

AND MUCH MORE…

Using examples from the fine and fashion jewellery world, Hilary will explain why branding is so important in our industry, and show you ways you can develop a stronger, more unique brand yourself.

There will also be a Q&A section at the end of the Masterclass, so please have your questions ready for Hilary to answer.

If you’re not yet a member of the GoldDust Collective, sign up via this link now to take advantage of the Founder Member price this September and secure your place at the Branding Masterclass!

This LIVE Masterclass with Hilary Archer will take place on Friday 29th September 2023, time TBC, and is available for GoldDust Collective members only.

The second event for September will be a live Q&A with me, discussing all your specific issues and problems related to the September topic of BRANDING.

I’ll be discussing my thoughts on the importance of a strong brand, illustrating some brands who do it really well, and why they are successful.

It will also be an opportunity to ask me anything about your jewellery business - a regular monthly feature included in your Membership. The Q&A will take place on Monday October 2nd (creeping into October, sorry!) time TBC.

All GoldDust Collective members will be emailed with all the details in advance, and the session recordings will be available for one month to watch on-demand if you can’t make it live.

Looking forward to seeing you all there!