GoldDust 6-week Masterclass
During 6 live weekly sessions, you will learn the secrets of the jewellery world from the foundations up: from understanding the importance of a signature style and how ALL the successful jewellery brands use theirs, creating a covetable and exciting ‘feel’ to your brand that attracts customers and sales, what kind of imagery and content customers NEED to see, and knowing what (and what not) to say in your press releases to get them read by the jewellery editors.
We also feature select special guest speakers who are experts in the industry.
All sessions will be available to watch on-demand if you can’t make the live times.
I set tasks each week so you can manage and monitor your growth, and give personalised feedback. The GoldDust Masterclass is an intensive business SUPERCHARGE for your jewellery brand and only runs once every year.
During 6 live weekly sessions, you will learn the secrets of the jewellery world from the foundations up: from understanding the importance of a signature style and how ALL the successful jewellery brands use theirs, creating a covetable and exciting ‘feel’ to your brand that attracts customers and sales, what kind of imagery and content customers NEED to see, and knowing what (and what not) to say in your press releases to get them read by the jewellery editors.
We also feature select special guest speakers who are experts in the industry.
All sessions will be available to watch on-demand if you can’t make the live times.
I set tasks each week so you can manage and monitor your growth, and give personalised feedback. The GoldDust Masterclass is an intensive business SUPERCHARGE for your jewellery brand and only runs once every year.
During 6 live weekly sessions, you will learn the secrets of the jewellery world from the foundations up: from understanding the importance of a signature style and how ALL the successful jewellery brands use theirs, creating a covetable and exciting ‘feel’ to your brand that attracts customers and sales, what kind of imagery and content customers NEED to see, and knowing what (and what not) to say in your press releases to get them read by the jewellery editors.
We also feature select special guest speakers who are experts in the industry.
All sessions will be available to watch on-demand if you can’t make the live times.
I set tasks each week so you can manage and monitor your growth, and give personalised feedback. The GoldDust Masterclass is an intensive business SUPERCHARGE for your jewellery brand and only runs once every year.
WEEK ONE: THE POWER OF AUTHENTICITY & MEANING IN DESIGN
Understand the value of authenticity and meaning in jewellery design and how it can transform sales. Learn the importance of defining and owning your niche in the jewellery market in order to streamline your processes in all areas of your jewellery business.
WEEK TWO: DESIGN DETAILS & SIGNATURE STYLE
The most popular week!The most popular week. We unlock the secret to creating a signature aesthetic, and explain the value of being known for a design style. We also explore how and why you need to create a ‘showstopper’ piece and how this can be the hardest working design in your collections.
WEEK THREE: BRIDAL & BESPOKE
We map out how to make the evergreen market of Bridal & Bespoke jewellery a core, lucrative aspect of your business. Learn the best way to structure your bridal offering, know what customers need to see in order to buy an engagement ring from your brand, and uncover what the most successful jewellery designers do best.
WEEK FOUR: CONTENT WEEK
Take the ultimate shot of your work with the 5 Golden Rules of Jewellery Photography. Learn the content must-haves that all jewellers need to sell high value products, as well as the ratio of consistency to inspiration in jewellery imagery. We explore why some jewellery photography does not work, and how to apply the rules to create scroll-stopping images.
WEEK FIVE: STORY TELLING AND WORDS
Learn what makes a compelling About Page that resonates with your customer with our special guest expert speaker. We learn about the incredible value of story-telling in jewellery, why it’s not all about you, and how to connect with your dream customer through language, emojis and tone of voice, with special Guest Speaker Siobhan Maher from Authology Studio.
WEEK SIX: PRESS & PR WEEK
Learn how to structure a press release that won’t be instantly deleted by jewellery editors and the press. Discover the secrets to getting a journalist to meet with you and see your work, and find out what top journalists need to see from a jewellery designer, and what they think helps you to stand out and get your press releases read.
ALSO:
How important is having a physical space to show your work? Discover the alternative ways of getting your work in front of customers and press that all the top jewellers are mastering. I also unlock my little black book of PR and Press contacts for you all to share.